DOUGH-N!TS
Brand Identity
Mispronounced words happen (at least for me). I became aware that I've been mispronouncing the word donuts. After feeling embarrassed I became motivated to design a donut company called Dough-N!ts.
Their call to action is a sweet reminder for us all : Donut take yourself too seriously. This brand identity is playful and sweet just like the fried pastry. Come and grab some Dough-N!ts before they're gone.
Objective: To create a brand identity for a company called Dough-N!ts.
BRANDING
PROCESS
FREE ASSOCIATION (This helps guide my thinking.)
SPELLING EXPLORATION
TYPE EXPLORATION
TYPEFACE
LOGO COLOR
LOGO STYLE GUIDE
DOUGH-N!TS
