Cold Joy
Iced Coffee Company
Label Design
Personal Project
Cylindrical Label
4.5" X 9.85"
This joy comes cold! Made for those who like a colder cup of caffeine in the morning. Cold Joy is an iced coffee company that specializes in brewing you an iced cup of joy.
For this project, joy and cold were the two themes I wanted to focus on. (joy) The feeling that is felt when you're drinking your coffee and (cold) the literal feeling of the drink.
Cold Joy is a personal project. I used to drink a lot of iced coffee in the morning, regardless of the weather. If it was hot or cold or even if it was raining. I would still have an iced coffee in hand.
Objective: To design a cylindrical label based off a company and its new products.
THE PROCESS
FREE ASSOCIATION (This helps guide my thinking.)
(Once a handful of words are selected, I use them to make further design choices.)
TYPE EXPLORATIONS
TYPOGRAPHY
SKETCHES & DIGITAL DRAFTS
LOGO COLOR PALETTE
ITERATIONS
PRINT READY LABELS
COLD JOY
